Retaily was created with the aim to help small and medium sized businesses increase revenue. It’s able to do so by helping them to reach visitors who have landed on their site. Statistics have clearly shown that the bulk of visitors usually leave without buying anything.
Gold Mine Of Visitors To Engage
That being said, it would be a total waste for businesses not to engage these visitors. So there’s literally a gold mine there since these visitors have landed on your site looking for your products or services. All they need is a little reminder with a good enough offer to encourage them to make the purchase.
Retaily’s Dynamic Retargeting Service
These reminders come in the form of dynamic retargeting ads. They show the product with a special price targeted to only to the visitor that was interested in it. This a very different from the conventional online ads which only shows generic ads that focuses on the brand or company name. Retaily will show the relevant ads to the right visitor.
The ads will be determined by the visitor’s interest which will be tracked when they first land on the website. If any products were added to the cart, those products could be shown with a better price or free shipping to the same visitor if the purchase was not completed when they left the site. The prices, discount and special offers are determined by the business owner.
Conventional Way Requires Visitor’s Email Address
The conventional way would be for sites to re-approach these visitors by emailing them direct. However, this is only possible if the site managed to capture the visitor’s email address and this would require them to have an account in the first place. Many visitors these days do not wish to provide their email addresses and even if they wish to purchase something online, they would rather bypass the online registration stage if they could.
This is because there’s a lot of email spam and most likely the email offer would have landed in the spam folder. The same goes for newsletters that businesses usually send out. But with a dynamic retargeting service provided by Retai.ly, the reminders and offers will come in the form of ads which will be shown to your visitors when they browse popular sites.
Smart Enough To Help Small And Medium Sized Businesses
Businesses do not have to worry as Retaily is smart enough not to show the same ad of a product that a visitor has just purchased. It may show a different offer which is related to the product that they have purchased or something that it knows from the data gathered that the visitor has shown an interest in.